Lead generation is the process of attracting prospects and converting them into someone who has an interest in your company’s products and services
Blogging: Writing and publishing high-quality blog posts that are relevant to your target audience can help you attract new leads and establish yourself as an expert in your field.
Email marketing: Once you have captured someone’s email address, you can use email marketing to stay top-of-mind and nurture them along the sales funnel.
Course Outline
Here are some examples of digital marketing and local eCommerce strategies:
Optimize your website for local search: Make sure that your website is optimized for local search so that customers can easily find you when they search for businesses in your area.
Create a strong social media presence: Use social media to connect with potential customers in your area and share information about your business.
Run paid advertising campaigns: Use paid advertising to reach a wider audience and target specific demographics.
Offer local delivery or pickup: Make it easy for customers to purchase your products or services locally by offering delivery or pickup options.
Host in-store events or promotions: Host events or promotions at your physical location to attract customers and generate excitement about your business.